CONTENT DEVELOPMENT
Client: Cortefiel
2020
Project: Content Development for Christmas campaign - Concept, content, copywriting & audiovisual production.
OBJECTIVE
Reach & Engage, setting a brand tone different from what Cortefiel is used to.
IDEA
Embrace the greatest side of Christmas in the craziest year of all: 2020.
3 main stories starring 3 main profiles and their - 2020 - christmas personalities.
A Different Christmas - Intro
Laura y David in You’ve Got Dates
Grace & Jacob in Jingle All The Way
Casilda in Shop Actually
Campaign Photos
TEAM
Created & Produced by OnceUno.
Creative & Film Director: Andrés Merola - Copywriter: Andrés Merola - Creative: Adriana Cruz - Field Art Directors: Emile Massieu, Adriana Cruz - Producers: Daniela Javornik, Irina Luis - Filmmakers: Arturo Sanchez, Jose A. Souki - DOP: Jose A. Souki, Photographer: Jean Ambrojo - Video Editors: Daniela Javornik, Jose Souki. - Makeup & Hair: Paula Soroa - Stylist: Inma Barandica.