BRANDING EVENT
Client: Disneyland Paris
2019 - Project: Content Event. - Concept, User experience & Production
OBJECTIVE
Engage. Create an event able to transmit Disney’s “Christmas Magic”: Make it memorable & shareable.
IDEA
Sometimes we forget how to be a kid. Let’s do it again, the Disney way.
2 main pillars: The Park + Xmas
The Outfit: Ugly Sweaters.
The Photocalls
Disney Movie Screening
Disney Live Lullabies
Christmas Food.
The Props: Inspired in Disney Parks
TEAM
Created & Produced OnceUno
Creative Director: Andrés Merola - Project Manager: Carlos Murillo, Maria Guillen - Production: Daniela Javornik, Irina Luis - Art Director & Creative: Adriana Cruz .