BRANDING EVENT
Client: Blu Spain
2019 - Project: Brand Launch. - Concept, User experience & Production
CHALLENGE
Aware - Position - Reach
To redefine the way people smoke, we must reimagine how people experience smoking.
IDEA
Make it trendy & shareable. An event inspired in the 20’s prohibition to give a similar message regarding vaping.
RESULTS
IG Stories Impressions: 3.887.221
Reach: 3.170.179
The Bar
The Host
The Dance
The Music
The Food
The Personalized Product
The Vapers
The Party
TEAM
Created & Produced by OnceUno.
Creative Director: Andrés Merola - Project Manager: Carlos Murillo, Maria Guillen - Production: Daniela Javornik, Irina Luis - Art Director & Creative: Adriana Cruz .