CONTENT DEVELOPMENT

Client: MAC Cosmetics

2020

Project: Content Development - Concept, content, copywriting & audiovisual production.

OBJECTIVE

Develop the Kit’s concept to aware users about the Limited Edition Collaboration between MAC & Rocío Osorno.

IDEA

The Kit fits Rocío’s personality. 

3 products, 3 words, 3 styles and 3 makeups that describe both, her and the products inside the special product kit. 

MAC Rocio Osorno - Post V __ Versátil 1.jpg

The Lipstick: I am Versatile

MAC Rocio Osorno - Post V __ Tendencia 1.jpg

The Mascara: I am Trendy

MAC Rocio Osorno - Post V __ Atrevida 1.jpg

The Eyeliner: I am Daring

Campaign Video

Campaign Photos

DIA 20611.jpg
MAC Rocio Osorno - Post V __ Versátil 2 - no text.jpg
MAC Rocio Osorno - Stories __ Tendencia 3 - no text.jpg
MAC Rocio Osorno - Post V __ Tendencia 2 - no text.jpg
MAC Rocio Osorno - Stories __ Atrevida 3 - no text.jpg
MAC Rocio Osorno - Post V __ Atrevida 2 - no text.jpg

Landing Page

Landing MAC.jpg
MAC Rocio Osorno - Post V __ MAC presenta Rocio Osorno.jpg
KIT_ROCÍO_OSORNO_1_1350x1080.jpg

TEAM

Created & Produced by OnceUno.

Creative Director & Copywriter: Andrés Merola - Art Directors: Vanessa Uceda, Adriana Cruz Producer: Irina Luis - Filmmakers: Jose A. Souki, Alexander Fernández - Photographer: Roberto Sastre - Video Editor: Jose Souki. - Makeup & Hair: Balthazar González - Stylist: Rocío Osorno.

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