BRAND BUILDING
Client: DrinkSnapshot
2014 / 2018 - Project: Entrepreneurship & Marketing Campaign. - Brand Storytelling, digital & BTL content Strategy, design
OBJECTIVE
Create & position a new bartending trend in objective market.
IDEA
User experience. Build an online/offline concept strong enough to generate a trend.
RESULTS
15 monthly events - 4k shots served per month
8.2k Organic IG Followers in 36 months - 6% Engagement Rate
The Product:
Shots. The market niche: a cocktail service especialized in “shot” drinks.
The Concept:
#Entrégate (#GoForIt). A drink that transcends into an experience: Party hard. Act by instinct. Never regret.
The Personality:
Bartenders. Train our bartenders to be part of the party, building confidence with consumers.
The Experience:
We will do anything to take the party to a whole new level.
The Content
Product
Contests
Illustrations
Promotional Parties
Bartender Profiles
Call to actions
Bartenders
Infographics
Trends
Insights
User Generated Content (w/ Promotional Stickers)
Instagram Feed
Web - OnePage
TEAM
Creative Director & Marketing Manager: Andrés Merola - Operations Manager: Alejandro Paluszny - Human Resources Manager: Alberto Kabbabe