CONTENT DEVELOPMENT
Client: La Vaca Que Ríe
2021
Project: Branded Content w/ Ambassador - Concept, content, copywriting & audiovisual production.
OBJECTIVE
Generate brand awareness (Elige Reir).
Communicate product versatility & the different moments of enjoyment w/ brand ambassador Samantha Vallejo-Najera.
IDEA
Use the IGReels format to create brand concept awareness.
Potentiate recipes (to show product versatility)& insights (as the perfect way to capitalize the different moments of enjoyment).
Recipes
Insights
Photos
TEAM
Created & Produced by OnceUno.
Creative Director & Copywriter: Andrés Merola - Creative: Adriana Cruz & Roberto Borrega - Gastro Art Directors: Monica Sanz (Kamandula) - Producer: Irina Luis - Filmmakers: Pablo Gil, Pablo Arenillas (Kamandula) - DOP: Pablo Gil (Kamandula) - Photographer: Pablo Gil (Kamandula) Photographer: Pablo Gil - Video Editors: Daniela Javornik, Jose Souki, Ignacio Montalvo - Makeup & Hair: María Nebrera.