BRAND IDENTITY & SOCIAL MEDIA
Client: High Spirits (Springfield - Tendam Group)
2021
Project: Brand Identity - Concept, content, & audiovisual production for campaigns - Social Media Management
CHALLENGE
Create a new Fashion brand inside the Springfield brand - from scratch - directed to young millennials & gen Z.
IDEA
Build an engaging community through engaging content powered by innovative branding design, targeted concept & a strong brand personality-tone.
RESULTS
High Style for Free Spirits - #HSCreators
57K IG Followers - 3% E.R. in 9 months.
SS22 CAMPAIGN
La Plage
Arizona RoadTrip
Palm Springs
Psicodelia
Vacances en Méditerranée
La Mer
AW21 CAMPAIGN
Concept Video
#HSCreators
Collection Fashion Films
Boho Romantic
University Rules
Urban Cottage
SS21 LAUNCH CAMPAIGN
Brand Manifesto
Ambassador Teaser
Collection Fashion Films - For you.
Dreamer Spirit
Dreamer Spirit
Authentic Spirit
SOCIAL MEDIA MANAGEMENT
Community Content #HSCreators
Keep Your Spirit High
TEAM
Agency: OnceUno.
Brand Manager: Marta Alvarez - Creative Directors: Andrés Merola, Adriana Cruz - Art Director: Adriana Cruz, Gabriela Araujo - Social Media Manager: Cris Pascual - Graphic Designer: Gabriela Araujo - Filmmakers: Arturo Sanchez, Jor Martinez, Jose A. Souki - Photographers: Raquel Chicheri, Jean Ambrojo, Rosa Copado, Jor Martinez - Video Editors: Daniela Javornik, Ignacio Montalvo, Jose A. Souki.