BTL & CONTENT CAMPAIGN
Client: Estée Lauder
2019 / Act. - Project: Youtube Channel. - Concept, content & Video production.
OBJECTIVE
Generate organic traffic to Estée Lauder’s Spain Youtube channel through local content initiatives.
Increase brand & product acknowledgement in target market.
IDEA
Influencer’s personal vlog w/ Estée Lauder. Two episodes each month involving different topics, community feedback, Youtube’s beauty trends & product placement.
RESULTS
Organic Media Views: +40k
30K subscribers
Estée Lauder x María F. Rubíes
Estée Lauder x María García de Jaime
Special Guests
Trueview Content
TEAM
Created & Produced by OnceUno.
Client: Daria Von Der Pahlen - Creative Director: Andrés Merola - Project Managers: Alejandra Arenillas, Hemmily Pagá, Rocío Irisarri - Field Art Director & Creative: Adriana Cruz - Field Producers: Daniela Javornik, Irina Luis - Video Editors: Daniela Javornik, Jose Souki, Ignacio Montalvo - Motion Graphics: Vanesa Uceda.