way of work
This is my creative approach.
A 5-phase process to create branded content campaigns, where design thinking meets creative production.
Research is the key to get to know the brand on both functional & emotional scopes.
PHASE 1 - Understand.
Shape the brief, clarify the tone & the content formats. My approach: digital branded content
PHASE 2 - Define.
Create a tangible proposal, script it, visualize it & define the deliverables.
Phase 3 - Ideate.
Make it happen! Build the team that fits the project needs & put in the work, from pre to post.
Phase 4 - Produce.
Phase 5 - Test & Learn.
Test the content, gather learnings & look for new opportunities.
