CONTENT DEVELOPMENT
Client: L’Oreal Paris Stylista
2018 - 2019
Project: Content Development for product launch. - Concept, content, & audiovisual production.
OBJECTIVE
Generate product awareness & engage users through an experience.
IDEA
Each brand ambassador was set to represent a different Stylista product, throughout a different Dance Style. The campaign ended with a Dance Battle event, users could assist to or enjoy LIVE through Youtube..
RESULTS
2018: 18M Total Reach - 8% Engagement Rate - 14M Event reach - Media Coverage: +800 assets created. 1st L’Oreal Hair Live Streaming - +110k Youtube live views
2019: Engagement Rate: +52% vs 2018
2018
2019
Youtube Content
Instagram Content
TEAM
Created & Produced by OnceUno.
Client: Fabiola Barandarian - Project Managers: Andrea Sanchéz, Daniela Rodriguez - Creative Director: Andrés Merola - Field Art Director & Creative: Adriana Cruz - Field Producers: Daniela Javornik, Irina Luis - Filmmakers: Forest Bakker, Izhan Galiana, Mariano Illanas, Miguel Castillón - Photographers: Carlos Marín (Sr. Zeta) - Video Editors: Daniela Javornik, Ignacio Montalvo.